Biashara ya Muziki

Notes about the business of music in East Africa

Authenticity Sells

“I’m the hottest DJ in Nairobi” “I’m the biggest hiphop artist” “I’m the raddest rapper” and any number of other…

For digital alchemy read digital etiquette

The top FB tips nearly all East African creatives are forgetting – which could seriously affect how far their digital…

Are you a smart sharer?

The creative sector in East Africa is more prone to a spirit of competition than collaboration – I said that…

Are we missing something?

Years ago when i was involved with surf lifesaving, living by the coast in cornwall, we were always having to…

How to get off the starting block as a musician

I have great admiration for people who are passionate about creating music and their need to pursue it whatever happens….

Guest Submission | Self Managment by Shane Kairu

We are happy to include posts about the business of music in East Africa from other contributors – all views…

Playing Fair

The nice protocols for using images When it comes to having great images for your social media, website or EPK…

The EPK

Why an Electronic Press Kit is the essential marketing tool for any artist. If you look up EPK [Electronic Press…

Prince the man behind the music

Learning from the greats So much to learn from this documentary about the creative process – thought it was worth…

It’s all in a name

The one’s that make it have just one name – one spelling – one identity – for a reason. Your…

Thinking about getting a website?

The low down on what you need to know before you get a website. For artists/bands who are seriously considering…

Marketing 101 | Part 3 – Getting yourself in The Room.

An alternative take on getting where you want to be. I am assuming that as musicians you don’t feel totally…

Marketing 101 | Part Two – Marketing Campaigns

Campaigns Any good marketing is created as campaigns – a campaign is something with a beginning, a middle and an…

Marketing 101 | Part One – a dozen basic marketing tips

A dozen basic marketing tips for East African musicians Know your audience No-one has everyone as their audience! You should…

When should you get a manager?

Most people confuse wanting a manager for needing a manager. Of course with a good manager a band or an…

External Link

Album Release Preparation: The Musician’s Guide to Marketing Plans Part 1

Album release preparation from CYBER PR

External Link Album Release Preparation: The Musician’s Guide to Marketing Plans Part 1

Music as a business and re-jigging your expectations

If you want to just play music, perform, write music, rehearse, and generally get lost in the doing of it…

External Link

How to sell your music online from LOVEnairobi.com

How to sell your music online

This link walks you through the ins and outs of selling music online

10 tips to get your Artist Facebook page working better for you

This is not an exhaustive list but I hope you might find it useful  Make sure you’ve added as much…

Why playing for FREE can be good

It’s all about the fans If you want to get good paid gigs you need to have two things: lots…

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