Behavioural scientist and digital strategist in the East African creative sector.

I am passionate about social impact and this drives me to find some kind of balance in my work between projects that have impact and those which bring in money – I’m a happy bunny when a project does both – but that’s rare!

My web skills originally came out of my work in teaching & eLearning and my interest in change has developed from getting to understand how people learn (or don’t) and from living in parts of the world where change is particularly difficult.

In matters of music and film, this comes from my drive for social impact, to change the messages or peoples response to them. Human nature is unpredictable and irrational – which messages and how they are communicated is at the heart of change and at the core of creativity.

Alchemy Sessions

The Alchemy Sessions, started in 2016 in Nairobi, is a kind of swap shop of creative industry expertise, which brings experts and creatives together to share their experiences in an informal Q&A. This has spawned other similar initiatives/workshop sessions in Tanzania and Zanzibar.

Management of EA Wave

East African Wave are a collective of 6 young Nairobi DJ/Producers. EA Wave Website